Face Forward

Creating a brand starts with getting to the heart of the subject.  It ends with the face that is presented to the public.

Estee Lauder, Revlon, Dior, YSL, Canon, Noami Campbell, Essence, Vogue, Goya,  Epic Records, Virgin Atlantic, Harley Davidson, you name it once you say the name it is quickly identified by the audience.

These are the things that must be clear to anyone who is considering putting out a product, or becoming a public figure.  The moment you decide that you want to take your product, career to another level, the real work begins, creating an image and the hardest part is maintaining that image.

The deeper I enter into the depths of this branding business, the process of creating or recreating certain things becomes more and more challenging.
The challenges do not always lie in the vision of the product I am creating but convincing the subject the you are creating that you are clear in what it is that you see even when they don't see it themselves.

The biggest challenge is being clear with your own vision and not lowering your standard and compromising your own values, not taking things personal  and keeping your own door of growth open to the experiences of those greater then you.  Welcoming wonderful new talent, with youthful vision, brilliantly inspired by life, their surrounding and the inspirational places the world has to offer.

I am grateful for the very power to explore this life and the wonders it holds for everyone of us.

Keeping a positive face forward in the heart of all these challenges can be often times distracting but knowing when to switch gear keeps things bright.